End of Month Report | August 2026

Stones Corner Dental
August Results

August delivered 75 new patients alongside strong paid-search activity and reliable front-desk responsiveness. Google Ads generated 630 clicks at an average CPC of AUD 10.26, while 33 of 35 incoming calls were answered. Together, these results show the clinic is attracting attention and protecting opportunities when prospective patients make contact.

Prepared by Shoutout Digital
75
New Patients
28
CRM Opportunities
33
Calls Answered
630
Ad Clicks
August at a glance

The numbers that matter most.

75New patients
28CRM opportunities
33Calls answered
2.24KWebsite visitors
1.5KGBP views
Executive summary

Strong patient growth, supported by active paid-search demand.

The clinic recorded 75 new patients in August. Google Ads generated 630 clicks from AUD 6.47K in spend, with an average CPC of AUD 10.26 and a 4.49% click-through rate. Strong call handling then protected the clinic’s opportunity to convert that search demand into patient conversations.

•Biggest WinPatients
75 new patients joined the practice.
This is August’s clearest business outcome and shows that the clinic converted meaningful demand into patient growth across its providers.
•Strongest AreaGoogle Ads
Paid search created substantial patient interest.
Google Ads generated 630 clicks at AUD 10.26 per click. This gave the clinic a strong flow of prospective patients entering its digital journey.
•Main OpportunityCRM
Lead outcomes are still hidden at the first pipeline stage.
All 28 CRM opportunities remain open and labelled “New Lead,” even though the call notes include clear appointment intent. Updating stages will make follow-up and conversion performance visible.
•Next FocusAction
Scale patient growth.
We will build on the verified Google Ads contribution while improving outcome tracking, so more of the channel’s patient impact can be identified and optimised.
What we learned

What stood out—and why it matters.

August showed a healthy mix of patient growth, search activity and local discovery. Calls frequently reflected clear treatment needs, while the clinic’s strong response rate helped protect that demand. Better CRM progression is now essential to show which enquiries moved through to care.

•Strongest ResultPatients
New-patient volume was the month’s strongest outcome.
The clinic’s provider report recorded 75 new patients in August, giving the practice a clear business result beyond platform activity alone.
•Best ChannelGoogle Ads
Google Ads was the strongest visible acquisition channel.
The channel generated 630 clicks and CPC accounted for 464 recorded website visitors, creating a meaningful pool of prospective patients for the clinic.
•Growth OpportunityUrgent Care
Urgent treatment enquiries deserve a faster conversion path.
Call notes repeatedly referenced broken teeth, extractions, pain and repair needs. These high-intent patients are most valuable when availability and follow-up are immediate.
•Data RiskOutcomes
CRM stages do not reflect the outcomes described in call notes.
All 28 records remain at “New Lead,” including calls with clear appointment intent. This limits visibility of booking conversion and makes follow-up harder to prioritise.
Results

The clinic confirmed strong new-patient growth in August.

The clinic-provided patient report confirms 75 new patients for August. Separately, the call report recorded 35 incoming calls and the CRM contained 28 open opportunities. Because all CRM opportunities remain at “New Lead,” those records cannot yet show the complete path from enquiry to clinic outcome.

75
New patients
+
28
CRM opportunities
+
31
First-time calls
+
35
Incoming calls
Patient enquiry pathway
The clinic protected almost every patient conversation.

Strong phone coverage meant prospective patients were rarely left without contact. The next opportunity is to give every genuine enquiry a clear CRM outcome.

94.3% answer rate
+
Demand received
35
Incoming patient calls
100% recorded demand
✓
Conversations protected
33
Calls successfully answered
94.3% response coverage
→
Next business priority
28
Open CRM opportunities
Stage updates required
Response performance

The strongest operational signal was the clinic’s ability to answer both overall and first-time patient demand.

94.3%Overall answer rate
33 of 35 calls
96.8%First-time answer rate
30 of 31 calls
2Missed calls
Follow-up opportunity
28Open New Leads
CRM progression required

The clinic confirmed 75 new patients for August. The call report also shows two missed calls. Separate totals for all booked and attended appointments were not included in the supplied reports.

Channel performance

Paid search created reach; the next gain is stronger outcome visibility.

•Google Ads630 Clicks
Paid search brought a substantial audience to the clinic.
The supplied Google Ads panel recorded 630 clicks from AUD 6.47K spend, with an average CPC of AUD 10.26 and a 4.49% click-through rate.
•Search Demand784 Visitors
Paid and organic search both contributed website traffic.
The website-source panel attributed 464 visitors to CPC and 320 to organic search, confirming search as an important route into the clinic’s digital presence.
•MeasurementReview
Click volume must be connected to patient outcomes.
The supplied ad panel reports traffic and cost but no confirmed booked or attended outcomes. CRM stage discipline is therefore the most important step toward judging efficiency.
•Phone ResponseReliable
Phone enquiries were handled consistently.
The practice answered 33 of 35 incoming calls and 30 of 31 first-time calls. This protects the value created by paid search and local discovery.
Paid search performance
Google Ads | August

August generated meaningful traffic. The next priority is to connect paid-search visits and calls to accurate CRM outcomes before judging patient return.

630Clicks
AUD 6.47KAd spend
AUD 10.26Average CPC
4.49%Click-through rate

The Google Ads panel reports advertising activity. The clinic’s confirmed total of 75 August new patients is reported separately because patient source attribution was not supplied for the full clinic list.

Website & Google Business Profile

Local discovery generated meaningful patient actions.

The supplied website-source panel recorded 2.24K visitors, up 1003.45% versus the previous 31 days. Google Business Profile recorded 1.5K views in its last-30-day view, including 98 website visits and 86 calls.

•Website Growth2.24K
The clinic reached a much larger measured website audience.
Visitors increased 1003.45% versus the previous 31 days. The scale of the change is encouraging, while the attribution mix should be monitored to ensure the uplift remains consistent.
•Search Traffic784
Search delivered a meaningful share of recorded visitors.
CPC contributed 464 visitors and organic search contributed 320. A further 1.36K visitors were recorded without a named source, creating an attribution opportunity.
•GBP Actions30 Days
The business profile prompted direct action.
The last-30-day panel recorded 86 calls and 98 website visits, alongside 1.05K Search views and 455 Maps views.

The separate Google Analytics overview is labelled “Last 12 months” and is not presented as an August-only result. Google Business Profile figures are labelled “Last 30 days.”

Wins & opportunities

What we would protect, improve and watch next.

•Biggest Win
75 new patients in August.
The clinic’s provider report confirms strong new-patient volume across the month.
•Growth Area
Measured website visitors rose sharply.
The supplied panel recorded 2.24K visitors, up 1003.45% versus the previous 31 days.
•Best Channel
Google Ads created the strongest visible acquisition activity.
Paid search generated 630 clicks at an average CPC of AUD 10.26, helping more prospective patients reach the clinic’s digital journey.
•Biggest Opportunity
Turn 28 open leads into visible outcomes.
Accurate booked, attended, follow-up and lost stages are essential for measuring conversion.
•Area to Watch
Most website traffic lacks a named source.
1.36K of the 2.24K visitors were recorded as “none,” limiting confidence in channel attribution.
•Strategic Insight
The clinic is well positioned to convert phone demand.
33 of 35 incoming calls and 30 of 31 first-time calls were answered. Consistent follow-up and stage updates can now reveal the patient impact.
Patient journey landing page

A reassuring final step after a patient enquiry.

The Stones Corner Dental thank-you page confirms that an enquiry has been received, reinforces trust in the clinic and keeps essential contact details easy to access while the patient waits for the next step.

Preview of the Stones Corner Dental patient thank-you page
Conversion journey

Thank You Page

This page provides a calm, branded confirmation after enquiry and gives patients direct access to the clinic’s address, phone number, email and opening hours.

01ConfirmReassure the patient
02Build trustReinforce the clinic
03Stay connectedKeep contact details visible
View landing page  →

Existing patient-journey asset shown for conversion context.

Next month action plan

Turn August’s demand into clearer, measurable patient outcomes.

1
Immediate priority
Reconcile the 28 open opportunities.
What we are doing: Review each New Lead and assign the correct booked, attended, lost or follow-up outcome.
Why it matters: Every CRM record remains at the first stage, including calls where appointment intent is visible in the notes.
Expected impactA reliable view of enquiry-to-appointment conversion and a clearer follow-up queue.
2
Lead response
Close the gap on missed and urgent calls.
What we are doing: Review the two missed calls and prioritise rapid follow-up for emergency, pain and repair enquiries.
Why it matters: Call notes show that urgent patients often have immediate treatment needs and may choose the first available clinic.
Expected impactMore high-intent conversations progress to an appropriate next step.
3
Attribution
Improve website source visibility.
What we are doing: Review campaign tagging and analytics attribution behind the 1.36K visitors recorded without a named source.
Why it matters: Clearer attribution will show how much growth is coming from paid, organic, referral and direct activity.
Expected impactMore confident budget and channel decisions.
4
Clinic reporting
Connect new-patient totals to acquisition sources.
What we are doing: Establish a consistent monthly handover for new patients, booked appointments and attended appointments by source.
Why it matters: August’s 75-patient total is a strong result, but it cannot yet be linked confidently to individual marketing channels.
Expected impactFuture reports show patient impact and business return, not activity alone.